I have been seeing this pattern everywhere lately. I think it is really bold and interesting. I like it best in textiles such as the rug and the orange swaddling blanket. With nods to the Swiss flag, American Red Cross, and basic addition, I think it makes for a fun, edgy design.
(Left) Asta Rug from Grandiflora (check out a cheaper one at Pattern Society) // Repeating Plus Wall // Large Yellow Swiss Cross // Orange Cross Swaddling Blanket from Etsy // Repeating Pluses Pillow from Etsy